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For over three decades, South Africans have relied on Auto & General to take care of all their insurance needs – from car insurance and home insurance to business and life insurance as well as Value Added Products.


Established in 1985 as part of TIH (Telesure Investment Holdings), this proudly South African company has made its mark globally – providing peace of mind to over 11 million people in more than eight countries.


While we are a diverse, agile and evolving company, constantly pursuing new ways to deliver on our customer’s changing needs, our commitment to service excellence remains constant – making us a leader in the South African insurance industry.

Auto & General milestones

Auto & General Insurance Company Ltd, part of the Telesure Investment Holdings Group, was founded on 1 June 1985.

Auto & General has been an influential player in the short-term insurance industry, displaying tremendous growth for over three decades.

Placed first and second in SA for percentage growth by the Financial Mail and commended highly in various editions of the "Top Companies" survey.

International establishment of similar operations in the UK and Australia. 

Strong premium growth in an increasingly evolving and price-sensitive market.

Partnership journey

We have built strong relationships with our brokers, small and large, who play a pivotal role in the growth of our business. With the addition of Business Insurance to our product suite, in 2005, broker business was given a boost. Since then, we have continued to grow and maintain a robust broker network.


Likewise, our longstanding partnership with Tracker provides both positive results for our business and peace of mind for our customers.




Commitment to transformation

We remain committed to South Africa’s ongoing transformation efforts and have embarked on several projects to support this, which include: 


  • A leadership programme for previously disadvantaged individuals, which allows for successful candidates (who complete their training) to be considered for permanent employment.

  • An accelerated management development programme to increase our ability to fill management positions with transformation candidates.


Short term insurance & new business

The growing SME market was one of the factors that prompted Auto & General's Business Insurance product.

We are confident that it is able to meet and surpass the needs of this untapped market.

Corporate Social Investment

We believe in making a sustainable impact on our neighbouring community of Diepsloot, Johannesburg (nearby our Head Office). Our CSI strategy is focused on developing and nurturing partnerships with like-minded-organisations, which focus on skills development, education and food provision.

Partnerships (Tracker, Brokers)

Auto & General has always focused strongly on its broker business and now a considerable pro-portion of sales are generated through this channel.


Auto & General Insurance Company Ltd, part of the Telesure Investment.



The start of paperless insurance, the launch of the all new computer based personal lines policy – "Excel-10".



Auto & General’s landmark head office building in Johannesburg was officially opened by President F.W. de Klerk.



The Groupʼs international operation concluded a computer software franchising agreement with a new UK insurance company.



The Computer system went live to improve client service & efficient administration.



The Company underwent a formal, independent financial evaluation and has been accorded a rating in the "A" category.




The Company re-affirmed its position as a leader in the industry with the creation of its Core Value, "An Obsession with Service".



A new Claim's Philosophy was developed in the interest of enhanced service levels.