Auto&General an official partner for LIV Golf South Africa

Auto&General is proud to announce a partnership with LIV Golf South Africa 2026, a global golf league known for energising the sport through world-class team competition, standout talent and unforgettable fan experiences. As the newly appointed Official Insurance Partner of LIV Golf South Africa, this heralds an exciting chapter for our business. Importantly, it aims to reflect who we have always been: a company built on quality, consistency and an unwavering commitment to do right by people.

Why LIV Golf?

LIV Golf has reimagined what modern sport can be. It is fast-paced, global and bold. Its tournaments extend beyond the fairways, bringing together music, entertainment, team pride and family experiences that resonate with a wide range of fans.

In the same way LIV Golf is reshaping how the world experiences golf, Auto&General continues to reshape how South Africans experience peace of mind. Insurance should feel human, uncomplicated and reassuring. LIV Golf’s innovative spirit aligns closely with our own.

For us, this partnership is about more than visibility. It is an opportunity to stand confidently on an international stage while staying anchored in what matters most: protecting South Africans with intelligence, quality and care.

The World’s Best, brought to you by Auto&General

Our campaign brings two worlds together in a way that feels unmistakably us. It speaks to the everyday South Africans who trust us behind the wheel and to the athletes stepping onto the tee with focus and precision.

Different drivers. Different moments. One shared promise: when it matters most, they’re covered with certainty.

As we move closer to the inaugural tournament at Steyn City in March 2026, this message will evolve to celebrate everything LIV Golf brings to our shores: the energy, the entertainment, the family moments, the team spirit and the world-class talent. This partnership will come to life across our brand, our communications and the experiences we create for our customers.

At its core, this partnership is a celebration of what we stand for: Excellence. Integrity. Commitment. Wisdom.

And above all, the promise that no matter where life takes you, Auto&General is Never not there™.

We’re excited to welcome LIV Golf to South Africa, and look forward to hitting the fairways in March!

Auto&General an official partner of LIV Golf South Africa.

Auto&General is a licensed non-life insurer and FSP. Ts & Cs online.