Auto&General recognised as the leading customer experience brand in South Africa’s short-term insurance industry.

Auto&General has been recognised as the overall industry leader in the 2025 Customer Experience (CE) Index Short-Term Insurance Industry as brand trusted to deliver consistent, customer-focused experiences.

Professor Adré Schreuder, Head of the Industry Chair in Customer Experience at the University of Pretoria, led the research that placed Auto&General at the forefront of the short-term insurance industry. The study drew on insights from 6,384 South African consumers across products and key customer touchpoints evaluating insurers across key drivers such as customer expectations, quality of experience, perceived value, satisfaction, loyalty and problem resolution.

With a score of 73.7, Auto&General soars above the industry average of a 69.5. Professor Schreuder noted that this degree of separation between the leading brand and the industry average is rare.

At the heart of this achievement is Auto&General’s deep commitment to its customers a commitment that guides every decision, shapes every interaction, and drives the brand to deliver service that is consistently reliable, transparent, and value drivend-driven across all customer touchpoints.

Our Customer Experience journey is always a work in progress. As the needs of customers evolve, our approach evolves along with it. In an increasingly competitive market, we believe that Customer Experience is our differentiator and that putting our customers at the centre of everything we do delivers real results,

As customer experience expectations shift and the market grows more competitive, we adapt, innovate, and focus on delivering service that truly makes a difference. Exceptional customer experience is not just what we aim for, it is what sets us apart.

We are thrilled to receive this prestigious accolade and remain committed to consistently delivering outstanding service to our customers.